See three common CRM data categories below:

• Operational CRM
  Operational CRM data refers to information that allows teams to better perform key tasks, such as sales, marketing, and customer service.
  For example, customer support tickets or where a customer is in your deal pipeline would fall into this category.
• Analytical CRM
  Analytical CRM data is — not surprisingly — used for analysis. By understanding the relationship between specific data points or data types, business leaders are better equipped to make both short- and long-term strategic decisions.
• Collaborative CRM
  Collaborative CRM data is shared among team members and across departments to create a unified source of customer truth. This allows staff to complete key tasks more quickly and helps ensure that when customers contact your company, they don’t need to fill in the blanks about previous purchases or problems.